The Intelligence, formerly Android Intelligence, is a popular email publication launched in 2019 by the esteemed JR Raphael, a respected voice in tech journalism with a rich history of contributions to Fast Company, Computerworld, and The Verge. Raphael's insights, quoted in high-profile publications and Walter Isaacson’s biography of Steve Jobs, and honored with multiple Emmys and Murrows, underscore his profound impact on the tech world.
At the beginning of 2023, The Intelligence embarked on a significant company expansion to encompass a broader spectrum of tech interests, reaching beyond its original Android-focused content. This transition was not just a change in name but a strategic move to embrace the ever-expanding tech landscape, catering to a growing audience of over 70,000 (and growing!) weekly readers and drawing attention from top-tier tech publications and industry leaders.
Now joining this remarkable journey, Chris Hoffman, the transformative former editor-in-chief of How-To Geek, brought his own legacy of doubling traffic and penning widely acclaimed articles, further solidifying the publication’s authority.
With the grand vision on the horizon, The Intelligence partnered with our team for an identity that realigns the brand with the company's goals and gives them a brand architecture, messaging platform, and visual identity system that allows them to scale seamlessly as they continue to grow.