Simplifying chaos & amplifying credibility
Beyond the name, the brand's structure was also fractured, with each product line having a separate identity, creating unnecessary work.
Attic Salt stepped in to bring focus and clarity. Through our proprietary Brand Seasoning® Strategy Framework, we surfaced a crucial insight: the competition was louder, but they lacked substance. Loud Spectrum had an opportunity to go beyond functionality and offer something deeper: a story that moves people, not just product. This led to a structural shift to a branded house architecture, streamlining operations, clarifying customer understanding, and strengthening brand equity.
A cosmic logo system
Inspired by quasars—the brightest, most energetic objects in the universe— the Loud Spectrum logo system embodies scale, intensity, and discovery, symbolizing molecular innovation with an expanding yet precise form that nods to their scientific expertise.
Paired with a sleek, contemporary sans-serif wordmark, the logo balances cosmic energy with modern precision, reflecting a future-forward ethos. Built as a responsive system, it adapts across formats—from micro labels to billboards—ensuring brand integrity and consistency across all touchpoints. This symbol declares their excellence and ambition to reclaim market leadership.
Visual language built for scale
Anchored in the "Beyond Ordinary" creative direction, the visual language used intergalactic themes as a metaphor for Loud Spectrum's ambition and flavor intensity. A cosmic gradient palette distinguishes product lines while maintaining brand unity. Adelphi, a sharp yet clean typeface, mirrors the quasar logo geometry. The grid-system design ensures consistency and streamlines content creation across packaging, digital platforms, and beyond.
Bringing order to chaos
The product line was vast—over 200 SKUs across multiple sizes, flavors, and formulas. The previous packaging system struggled to scale, and inconsistent design execution was undermining product perception.
We continued the visual identity system across all labels, boxes, and bottles. Each product line received its own color scheme for instant recognition and unified branding. To overcome the lack of photography, we partnered with Mindful Motion for ultra-realistic package renderings, providing assets for e-commerce, sales, and social media. This brought harmony to their product line, streamlined production, and finally aligned their packaging with their product quality.
Redesigning the B2B digital experience
Loud Spectrum's old website was built for transactions, not storytelling. Though informative, the brand was lost. We reimagined their digital experience with a B2B customer-centric architecture. Conversion-focused copy, reflecting a confident and elevated brand voice, was created.
A modular component system enables their team to build and scale pages efficiently. The visual identity was consistently applied across all digital platforms, and user-friendly templates empower the team to create on-brand content independently. Now, the brand experience is consistent, clear, and impactful across every digital interaction.
